DalyDress

Dalydress is a subsidiary brand of El Shamsi for Trading and Agencies (STA).

Dalydress originally set up to commercialize menswear but in 1992 a new team was created to launch a complete collection of womenswear ranging from casual styles to the urban, sophisticated look.

Throughout successful corporate branding, Dalydress has been able to position itself as one of Egypt’s best loved and most booming clothing retailers. And as of 2018, Dalydress successfully launched another line for younger generation under the name Dalydress-Dare.

Dalydress opened 107 stores across Egypt and are actively seeking to stretch the brand further by opening new fabulous shops with new store concept in high end streets and luxurious malls in the Arab region and then internationally.

Corporate Values:

-Internal Promotion

-Training and Development Programs

-Constant commitment to our customers

-Permanent business commitment to:

-Product Design and manufacturing

-Store Design

-Customer Service at Sale Point

-After Sale Management

-Sale and Advertising Policies

Founding date

The brand was born in 1981 as a lifestyle Egyptian fashion brand for Men and Women.

Products

DALYDRESS has designed and commercialized products for Women and Men under the brand names Dalydress and Dare.

1. Womenswear: Women, Accessories, Relax, Eyewear and Maternity

2. Menswear: Men, Accessories and Personal Tailoring.